In the summer of 2020, Team York was to be chosen to take part in a new style of market, a virtual market.
Etsy Made Local has always been a big part of the team’s event calendar, and with each of the four years the event has increased in size and success. Due to the uncertainty of the pandemic and all the fun that has happened since March 2020, both Etsy and Team York decided that the risk to run our annual fair might be too high.
Using a platform called Hopin, Team York created a virtual market where you could see the people behind the stalls, ask questions about products, and find out more about the sellers. With videos showcasing products, live text chat, and the opportunity to join a video call with a stallholder, it was almost like being at a real fair. Except you couldn’t pick up, touch, feel the products. Our sellers enjoyed the experience, as did our customers. And with this in mind, we will yet again take part in more virtual events over the next few years, until life can go back to being in person.